Otterly.AI review
AI search visibility tracker priced by prompt count, from $29/mo, with Gemini, AI Mode and Claude sold as add-ons
Unpaid review. We currently earn nothing if you sign up for Otterly.AI — links here go straight to the vendor. We review it anyway because it's the honest answer, and scores never depend on commissions — how we test.
ToolsGavel verdict
Otterly.AI is the easiest of the four to start with: $29 a month, a no-card trial, and citations and sentiment on every plan. The catch is that $29 buys 15 prompts across four engines, and the engines many teams ask about next (Gemini, AI Mode, Claude) cost extra, so a realistic bill lands higher. Its 4.1 reflects the strongest public review base of the group, held back by the add-on pricing and by the fact that no source we found includes a one- or two-star corpus to test the praise against.
Best for: Small teams and solo marketers who want to start tracking brand mentions in AI answers for under $30 a month, and who can live with four engines by default
What we liked
- Lowest monthly entry price of the four AI visibility tools we reviewed: Lite is $29/mo for 15 prompts (otterly.ai/pricing)
- The 7-day free trial needs no credit card, so you can test it before any billing detail exists (otterly.ai FAQ)
- Every plan, Lite included, tracks citations and sentiment and allows unlimited brands, competitors and team members, so cost scales with prompts and not with seats (otterly.ai/pricing)
- Largest review base of the four: G2 shows about 4.8 on roughly 40-plus reviews, though counts vary by page (G2)
- Standard unlocks a Looker Studio (Data Studio) connector, an API and MCP access at $189 a month, while Peec AI holds its Looker Studio connector and API for the $495 Advanced plan (otterly.ai/pricing)
What to watch
- Only four engines come included. Google AI Mode and Gemini cost $9/mo each on Lite and Claude costs $29/mo, so the real Lite price depends on where your audience asks questions (otterly.ai/pricing)
- Lite is small: 15 prompts, 3 recommendations a week, and no API, MCP or Agent Analytics. Several review blogs say prompts also burn faster when you track more than one country, though that comes from third parties and not the vendor page (otterly.ai/pricing)
- Add-ons get pricier as you move up: Claude is $29 on Lite and $439 on Premium, and 100 extra prompts cost $99/mo (otterly.ai/pricing)
- Reviewers describe sentiment tagging as oversensitive and the GEO audit as diagnosis without written fixes; these notes come from review blogs, several run by rivals, so treat them as low confidence (third-party reviews)
How much does Otterly.AI really cost?
| Starting price | $29/mo |
|---|---|
| Permanent free tier | No |
| Price last verified | November 10, 2026, against the live pricing page at otterly.ai |
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Otterly.AI is a monitoring tool for AI search. You give it a list of prompts, it runs them against ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and it reports whether your brand shows up, which sources the engines cite, and how the answers describe you. Pricing runs from $29 to $489 a month, set by how many prompts you track. The company is Otterly.AI GmbH, based in Vienna. This review is based on the vendor’s pricing page, FAQ and referral page, plus review sites, all checked on 2026-11-10. We haven’t run the product ourselves.
What Otterly.AI is for
The use case is simple: you want to know what AI engines say about your brand and your competitors, and you want it checked daily without building anything. Lite tracks 15 prompts with daily runs in one workspace. Standard and Premium lift the prompt cap to 100 and 400, and add unlimited workspaces, API and MCP access, and a Looker Studio (Data Studio) connector.
Each plan includes brand visibility and sentiment tracking, citation source tracking, brand profiling, a prompt research tool and a Query Fan Out tool. Because brands, competitors and team members are unlimited, the meter that matters is prompts. A solo marketer and a five-person team pay the same on the same plan.
The recommendation engine is lighter than the monitoring. Lite gets 3 recommendations a week; Standard and above get unlimited ones, plus 5,000 or 10,000 GEO URL audits a month. If you want the fixes written, look at AthenaHQ’s content agent in our AthenaHQ review, or hand the work to a service like Ranked AI.
What you get on each plan
| Plan | Monthly | Annual (per mo, unlabeled on page) | Prompts | Notable limits |
|---|---|---|---|---|
| Lite | $29 | $25 | 15 | 3 recommendations a week, 1,000 GEO URL audits a month, no API or MCP |
| Standard | $189 | $160 | 100 | Data Studio connector, 2,000 API and 2,000 MCP requests a month, 5,000 audits |
| Premium | $489 | $422 | 400 | 5,000 API and MCP requests, 10,000 audits, personal onboarding |
| Enterprise | Custom | Custom | 1,000+ | SSO, customer success manager, quarterly GEO health check |
All four plans track the same four engines. The annual column is our reading of a second, roughly 15% lower price set on the page, which matches a third-party report of $25, $160 and $422. The page doesn’t label it, so confirm at checkout.
Add-ons that change the bill
Engines and prompts are where the sticker price moves. Priced per month on Lite, Standard and Premium:
- Google AI Mode and Gemini: $9, $59 and $149 each.
- Claude: $29, $109 and $439.
- 100 extra prompts: $99, offered on Standard and Premium only.
The same engine costs more as you move up a plan, which is worth knowing before you upgrade for the prompts alone. Lite with AI Mode, Gemini and Claude added comes to $76 a month, more than two and a half times the headline price. Agency Partner status, which needs a Standard or Premium plan, adds extra prompts (150 or 500), pitch workspaces, Looker Studio reporting and consolidated billing.
Third-party reviews say prompts are counted per country, so tracking the same prompt in three countries uses three. The vendor pages we read don’t confirm that, so check it during the trial.
What users say in reviews
Public review evidence is thin but mostly positive. 
G2 shows about 4.8 from roughly 40-plus reviews; ratings range from 4.7 to 4.9 and counts from 41 to 54 depending on the page and date. 
Capterra and 
Trustpilot both show 0 reviews. The vendor claims 40,000+ marketing professionals use it, which is self-reported.
We found no one- or two-star corpus. The recurring complaints come from review blogs, several of them published by competitors: engines that cost extra, a small Lite allowance, sentiment tagging that reads too sensitive, and a GEO audit that diagnoses without writing fixes. One G2 reviewer’s main wish was better filtering and reporting. Treat all of that as low confidence. One competitor claims bills reach $300 to $600 a month after add-ons, which we couldn’t verify.
Who should skip it
Skip Otterly.AI if you need Gemini, AI Mode and Claude all included from the first day; the add-ons turn the $29 plan into a different product. Teams that track many prompts across several countries should price Standard and Premium carefully, since extra prompts cost $99 a month per 100. If you want a tool that writes the fixes, compare AthenaHQ. If you care about engine count above everything, Rankscale covers 17+ on every plan. For design-led reporting across clients, see Peec AI. All four sit side by side in Best AI Search Visibility (GEO) Tools.
Pricing note: Otterly.AI has three self-serve plans and a custom Enterprise tier, all priced by the number of prompts you track. Lite is $29/mo for 15 prompts, Standard is $189/mo for 100 prompts, and Premium is $489/mo for 400 prompts. The pricing page shows a second, lower set of prices that looks like annual billing (about 15% off: $25, $160 and $422 a month); the page doesn't label the toggle, so confirm it at checkout. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and includes brand visibility, sentiment, citation source tracking, optimization recommendations, and unlimited brands, competitors and team members. Lite caps recommendations at 3 a week and 1,000 GEO URL audits a month, with no API, MCP or Agent Analytics. Standard adds a Data Studio connector, 2,000 API and 2,000 MCP requests a month, and 5,000 audits. Premium raises those to 5,000 API and MCP requests, 10,000 audits and personal onboarding. Engines beyond the four are paid add-ons: Google AI Mode and Gemini cost $9/mo each on Lite, $59 on Standard and $149 on Premium; Claude costs $29, $109 and $439. Extra prompts are $99/mo per 100 on Standard and Premium, and not offered on Lite. Enterprise starts at 1,000+ prompts with SSO and a customer success manager. A 7-day free trial needs no credit card, per the vendor's homepage FAQ.
Frequently asked questions
How much does Otterly.AI cost?
Lite is $29/mo for 15 prompts, Standard is $189/mo for 100 prompts, and Premium is $489/mo for 400 prompts. The pricing page also shows a lower price set, $25, $160 and $422 a month, that appears to be annual billing at about 15% off. The page doesn't label which set is annual, so check the toggle at checkout. Enterprise is custom and starts at 1,000+ prompts. Add-ons are extra: Google AI Mode and Gemini are $9/mo each on Lite, Claude is $29/mo, and 100 more prompts cost $99/mo on Standard and Premium.
Does Otterly.AI have a free plan or trial?
It has a 7-day free trial and no permanent free plan. The vendor's homepage FAQ says no credit card is needed. The pricing page itself doesn't state the trial length or card rule, so the homepage FAQ is our only source for that.
Which AI engines does Otterly.AI track?
ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included on every plan. Google AI Mode, Gemini and Claude are paid add-ons priced per plan. If you need Claude or Gemini results from day one, add those costs to the plan price before you compare.
Is Otterly.AI better than Peec AI or Rankscale?
It depends on what you meter. Otterly.AI costs less to start ($29 against $95 for Peec AI and $99 for Rankscale Pro), but it tracks four engines by default. Peec AI lets you pick 3 active engines per plan, and Rankscale covers 17+ engines on every plan with a credit system. Our guide to the best AI search visibility tools lays the three side by side, and the reviews of Peec AI and Rankscale cover each one in detail.
Does Otterly.AI fix the problems it finds?
Partly. Every plan includes optimization recommendations (3 a week on Lite, unlimited from Standard) and GEO URL audits. Third-party reviewers say the audits point out problems without writing the fix. If you want someone else to do the work, Ranked AI is a done-for-you SEO service that also tracks AI mentions.
Bottom line
Otterly.AI is the easiest of the four to start with: $29 a month, a no-card trial, and citations and sentiment on every plan. The catch is that $29 buys 15 prompts across four engines, and the engines many teams ask about next (Gemini, AI Mode, Claude) cost extra, so a realistic bill lands higher. Its 4.1 reflects the strongest public review base of the group, held back by the add-on pricing and by the fact that no source we found includes a one- or two-star corpus to test the praise against.
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